A Street of Concepts

STREETS AS LIVE URBAN ELEMENTS OF A CITY HAVE THEIR PERSONAL STORIES, MEMORIES, AND POSITIVE OR NEGATIVE VIBES. THEY CAN CHANGE; LOSING OR KEEPING THEIR MAIN CHARACTERISTICS. STREETS, LIKE PEOPLE, HAVE THEIR INDIVIDUAL WAYS OF LIVING…

VASHLOVANI STREET IN VERA DISTRICT AT FIRST GLANCE IS A SMALL, OLD AND ORDINARY STREET WITHOUT ANY PRETENSIONS, BUT ONCE YOU SET FOOT THERE, YOU’LL MAKE A FEW UNEXPECTED URBAN DISCOVERIES- AT #1 VASHOLAVI STREET, YOU CAN DROP INTO THE CHUBIKA CONCEPT STORE: AN ART & CRAFT SUPPLY SHOP, SEVERAL METERS FURTHER ON, AT # 3, IS FUNDUKI: A FURNITURE, ACCESSORIES & SOUVENIRS SHOP AND, AT THE END OF THE STREET, IF YOU LOOK CAREFULLY, YOU’LL SEE THE ELEMENT CONCEPT STORE LOCATED AT # 5.

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Nino Chubinashvili a.k.a. Chubika is a high-profile Georgian fashion designer with experience and important exhibitions to her credit. She opened her own concept shop and says that, like any other business, the fashion industry is also in need of marketing activities and, when launching the shop in 2015, her creative ideas and business initiatives began to harmonize. In the words of Chubika, she is at the juncture where art and fashion converge, where deep artistic ideas can be transmitted via objects like an Ipad bag, bracelets, necklaces, wallets, handbags, and belts. Subsequently, such chic and exclusive items, remarkable clothing, hats and other accessories can be found at # 1 Vashlovani Street and soon in Chubika’s online shop: www.chubika.com

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